About Us

Sterling & Braun was founded on a simple conviction: that the right pair of sunglasses doesn't accessorise a man - it completes him. Founded by Sam Sterling and Johannes Braun.

We draw our inspiration from a golden era when style was effortless and men wore what they believed in. From the sun-bleached highways of California to the terraces of the Italian Riviera, the men we admire most were never defined by what they said. They were defined by how they looked saying nothing at all.

Every frame in our collection is built for that man. The one who understands that the details others overlook are the ones that matter most. Who knows that confidence is not something you announce - it is something you wear.

Sterling & Braun exists at the intersection of cinematic heritage and modern precision. We don't follow trends. We follow a standard - one set decades ago on film sets and racing circuits, in directors' chairs and open-top cars on coastal roads that seemed to go on forever.

Some things are simply understood.